![]() Download our Free State of Fake Traffic 2023 report to learn more. The net effect is putting bots and fake users in funnels, wasting money, skewing analytics, and hurting the company’s productivity.ġ1.3% of inbound traffic is fake or fraudulent. Instead of real users clicking on ads, bad actors use underhand methods to sabotage campaigns. However ultimately, the buying and selling of ad clicks is designed to manipulate the normal acquiring of new customers and online traffic. ![]() ![]() Like any modern tech company Clicks-as-a-service vendors offer product reviews, communities, and case studies to encourage people to buy. In barely-hidden online marketplaces vendors offer services to undermine customer acquisition. Beneath the surface of the $330 billion digital advertising sector is a vast underground market.
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